Guangdong Silk-Tex Group Co.,Ltd.

GUANGDONG SILK-TEX CO.LTD. is the first one among the country's foreign trade enterprises to introduce CI strategy. The corporation invited the U.S. well-known design company SIEGEL&GALE to carry out the CI design. The new brand name “SILIQUE” was selected from 548 names, originating from the elegant “Silk” and combining the word “Silk” with “Sleek”(delicate and fashionable). SILIQUE expresses the characters of silk: beautiful, fascinating and attractive textile and garment. The English word “Silique” means “fruit”. The usage of French spelling makes the brand name more elegant, romantic and fashionable.
The corporation registered the brand in China and HongKong in and held a branded products launching conference in the Autumn Canton Fair in 1997, which announced the SILIQUE brand as an overall representing image of GUANGDONG SILK-TEX CORP.LTD. and promoted by the corporation's CI strategy. The corporation... [Details]